We're excited to announce that buybuy BABY is evolving! We're transforming into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience. This decision comes after listening closely to our incredible customers, and our valued partners. Their feedback has been invaluable in shaping this new chapter.

With this shift, we've come to the difficult decision of closing our physical stores by the end of this year. We understand this may be disappointing news, and we want all our customers to know this wasn't a choice we took lightly. The loyalty and support of our customers over the years have meant the world to us. The relationships we've built in-store have been truly special, and we're incredibly grateful for the time shared with us.

To ease the transition, we're offering significant discounts on almost everything in-store starting October 18, 2024. This is a great chance to stock up on favored items, while supplies last, and say goodbye to our buybuy BABY stores.